Sebastian Weirsøe Flamant — Copenhagen

Digital leader.
Comic book translator.
Proud geek.

I've spent twenty years running digital sales and marketing, building digital products and teams — at Trustpilot, Kahoot!, Organic Basics, Telenor and others. On the side: Half-French, cand.mag. in Danish, 100+ comic books translated. Now also building my own things through Flamant Studio and having tons of fun.

See my work Get in touch
Currently: Personal Shopper app
Flamant mascot
Sebastian Weirsøe Flamant
The About section

Hey —
here I am.

52 years old, married to Stine, three kids, one dog, one cat. Living in Brønshøj, Copenhagen.

In both my professional and personal life I try to live by principles suchs as strength, integrity, compassion and quality. I particularly enjoy working on website design and ongoing digital management — I find real satisfaction in clear usability, great communication and results you can actually measure. I enjoy making pretty things that matter.

Lately I've been deep in AI — and I've found genuine new inspiration through it. I'm currently running on Claude as my primary tool and working on a number of AI-powered projects, including building my own product studio from scratch. At Organic Basics I leverage Claude for project management and ecommerce more specifically.

Services

Let's work
together.

Twenty years of killing it on digital performance, building digital products, leading teams and making things work.

📈

Digital Growth Consultancy

Strategic guidance for companies looking to grow their digital presence, ecommerce performance and online revenue.

🤖

AI & Org Transformation

Helping leadership teams navigate the AI age — workflow automation, team structure, process redesign and practical implementation.

🧭

Career Mentoring

Personal mentoring for digital professionals navigating career transitions, leadership roles or building their own thing. No-bullshit approach.

🪑

Board Roles

Open to advisory and board positions where digital expertise, ecommerce experience and an honest outside perspective would add genuine value.

🎤

Speaking & Teaching

Available for lectures, guest teaching and keynotes on digital leadership, performance growth, ecommerce in practice.

Have a project or question? I'm based in Copenhagen and work in Danish, English and French.

Get in touch
What I do

Digital growth.
(and translation)

🛍️

Ecommerce & Digital Growth

Twenty years in digital commerce — running teams, owning roadmaps, caring obsessively about conversion. Currently Head of Ecommerce at Organic Basics. Previously Global Digital Director at Trustpilot and Kahoot!. I've done the hard miles.

🏗️

Product Development

Currently building Personal Shopper — a taste-driven shopping board for Europe with no ads, ever. I design, spec and ship from scratch, with AI agents doing the heavy lifting. This is what evenings and weekends look like when you're slightly obsessed.

🌐

Organisation & Consultancy

Helping leadership and digital teams get the fundamentals right — strategy, structure, prioritisation, roadmapping. I've worked across telco, audio, SaaS and fashion at director level. Sometimes the most valuable thing is a fresh pair of eyes and someone who'll tell you what's actually going on.

📖

Translation

French → Danish translation for Forlaget Zoom since 2014. Over 100 titles and counting — Franco-Belgian bandes dessinées ranging from detective noir to sci-fi to old-school adventure. Being half-French with a cand.mag. in Danish turns out to be a fairly specific skill set.

Career

Twenty years.
Still not bored.

Started as a website manager in 2003. Ended up as global digital director at a London-listed company. The through-line is always the same: good work, good people, making things that actually matter.

2023 — Now
Organic Basics

Head of Ecommerce

Leading digital commerce for the Copenhagen-based sustainable fashion brand. Full ownership of the ecommerce roadmap, conversion, and digital team.

2021 — 2023
Kahoot!

Digital Director

Led digital strategy and web operations for the global learning platform. Overseeing website experience across markets and driving digital-led growth.

2018 — 2021
Trustpilot

Global Digital Director

Global ownership of digital presence for one of the world's leading review platforms. Web strategy, CRO, global team leadership across multiple markets.

2015 — 2018
Libratone

Head of Ecommerce

Built and led ecommerce for the Danish premium audio brand. D2C strategy, international expansion, digital experience ownership.

2011 — 2015
Telenor DK

Head of Online Operations

Led online operations for Denmark's major telco. Managing the digital customer journey, web platform and cross-functional digital teams.

2008 — 2011
Zenji / Hi3G

Website Manager

Managed digital presence for the Danish mobile operator. Foundation in web strategy, UX and digital project delivery.

Early career

Digital Project Manager & Website Manager

Built the foundations in digital project delivery, web management and stakeholder collaboration across multiple organisations.

Translation work

100+ comics.
French → Danish.

I'm half-French and hold a cand.mag. in Danish — which turns out to be a fairly specific skill set. Since 2014 I've translated Franco-Belgian bandes dessinées for Forlaget Zoom, Denmark's leading comics publisher. The work covers detective noir, sci-fi, classic adventure and everything in between.

Allan Falk
Allan Falk
1955–1964
Allan Falk
Allan Falk
1964–1966
Allan Falk
Allan Falk
1967–1968
Allan Falk
Allan Falk
1968–1969
Allan Falk
Allan Falk
1970–1971
Allan Falk
Allan Falk
1972–1973
Allan Falk
Allan Falk
1973–1974
Allan Falk
Allan Falk
1974–1976
Allan Falk
Allan Falk
1976–1977
Allan Falk
Allan Falk
1978–1979
Allan Falk
Allan Falk
1980–1981
Allan Falk
Allan Falk
1981–1982
Allan Falk
Allan Falk
1983–1985
Allan Falk
Allan Falk
1985–1986
Allan Falk
Allan Falk
1987–1988
Allan Falk
Allan Falk
1989–1991
Allan Falk
Allan Falk
1992–1994
Allan Falk
Allan Falk
1994–1996
Allan Falk
Allan Falk
1996–1998
Allan Falk
Allan Falk
1999–2000
Allan Falk
Allan Falk
2001–2002
Allan Falk
Allan Falk
2003–2004
Allan Falk
Allan Falk
2005–2006
Allan Falk
Allan Falk
2007–2008
Allan Falk
Allan Falk
2009–2010
Allan Falk
Allan Falk
Album 1
Allan Falk
Allan Falk
Album 2
Allan Falk
Allan Falk
Album 3
Allan Falk
Allan Falk
Album 4
Allan Falk
Allan Falk
Album 5
Allan Falk
Allan Falk
Album 6
Allan Falk
Allan Falk
Album 7
Allan Falk
Allan Falk
Bind 5: Kommissær Dior
Allan Falk
Allan Falk
Bind 6: Mord på væddeløbsbanen
Allan Falk
Allan Falk
Bind 7: Mordvig Strand
Allan Falk
Allan Falk
Bind 8: Dead Sugar
Anstalten
Anstalten
Bind 1
Anstalten
Anstalten
Bind 2
Anstalten
Anstalten
Bind 3
Atom Agency
Atom Agency
Bind 1
Atom Agency
Atom Agency
Bind 2
Bernard Prince
Bernard Prince
Bind 1
Bernard Prince
Bernard Prince
Bind 2
Bernard Prince
Bernard Prince
Bind 3
Bernard Prince
Bernard Prince
Bind 4
Gamle Gubber
Gamle Gubber
Bind 1
Gamle Gubber
Gamle Gubber
Bind 3
Gamle Gubber
Gamle Gubber
Bind 4
Gamle Gubber
Gamle Gubber
Bind 5
Gamle Gubber
Gamle Gubber
Bind 6
Gamle Gubber
Gamle Gubber
Bind 7
Gamle Gubber
Gamle Gubber
Bind 8
Gamle Gubber
Gamle Gubber
Bonny and Pierre
Gamle Gubber
Gamle Gubber
Han som rejser
Gamle Gubber
Gamle Gubber
Vi som er tilbage
Gamle Gubber
Gamle Gubber
Varme kartofler
Hr. Vadim
Hr. Vadim
Bind 1
Hvad nu hvis
Hvad nu hvis
Bind 3
Hvad nu hvis
Hvad nu hvis
Bind 4
Hvad nu hvis
Hvad nu hvis
Bind 5
Jerome K. Jerome Bloche
Jerome K. Jerome Bloche
Bind 1
Jerome K. Jerome Bloche
Jerome K. Jerome Bloche
Bind 2
Jerome K. Jerome Bloche
Jerome K. Jerome Bloche
Bind 3
Jerome K. Jerome Bloche
Jerome K. Jerome Bloche
Bind 4
Jerome K. Jerome Bloche
Jerome K. Jerome Bloche
Bind 5
Jerome K. Jerome Bloche
Jerome K. Jerome Bloche
Bind 6
Jerome K. Jerome Bloche
Jerome K. Jerome Bloche
Bind 7
Jerome K. Jerome Bloche
Jerome K. Jerome Bloche
Bind 8
Jerome K. Jerome Bloche
Jerome K. Jerome Bloche
Bind 9
Jerome K. Jerome Bloche
Jerome K. Jerome Bloche
Bind 10
Jerome K. Jerome Bloche
Jerome K. Jerome Bloche
Bind 11
Marc Jaguar
Marc Jaguar
Bind 1
Prometheus
Prometheus
Atlantis
Prometheus
Prometheus
Blue Beam Project
Prometheus
Prometheus
Eksogenese
Prometheus
Prometheus
Mantik
Prometheus
Prometheus
Sarkofagen
Red Kelly
Red Kelly
Bind 1
Red Kelly
Red Kelly
Bind 2
Red Kelly
Red Kelly
Bind 3
Robert Sax
Robert Sax
Bind 1
Robert Sax
Robert Sax
Bind 2
Robert Sax
Robert Sax
Bind 3
Robert Sax
Robert Sax
Bind 4
Robert Sax
Robert Sax
Bind 5
Rovdyr
Rovdyr
Bind 1
Rovdyr
Rovdyr
Bind 2
Siegfried
Siegfried
Bind 1
Siegfried
Siegfried
Bind 2
Siegfried
Siegfried
Bind 3
Sjarly
Sjarly
Bind 1
Soda
Soda
Åbenbaringer (Bind 12)
Soda
Soda
Bind 13
Soda
Soda
Bind 14
Soda
Soda
Bind 15
Splint & Co.
Splint & Co.
Jijé samling
Splint & Co.
Splint & Co.
Rob-Vel samling
Stardreams
Stardreams
Bind 1
Stardreams
Stardreams
Bind 2
Stardreams
Stardreams
Bind 3
Unmentionables
Unmentionables
Bind 1
Vakse Viggo
Vakse Viggo
Bind 1
Vakse Viggo
Vakse Viggo
Bind 2
Vakse Viggo
Vakse Viggo
Bind 5
Vakse Viggo
Vakse Viggo
Bind 9
Vakse Viggo
Vakse Viggo
Bind 10
Vakse Viggo
Vakse Viggo
Bind 11
Vakse Viggo
Vakse Viggo
Bind 12
Vakse Viggo
Vakse Viggo
Bind 13
Vakse Viggo
Vakse Viggo
Bind 20
Vakse Viggo
Vakse Viggo
Bind 20 (ny)
Vakse Viggo
Vakse Viggo
Bind 21
Vejen til Valhal
Vejen til Valhal
Bind 1
Vejen til Valhal
Vejen til Valhal
Bind 2
Vejen til Valhal
Vejen til Valhal
Bind 3
Wayne Shelton
Wayne Shelton
Saigons Guld
Zorglub
Zorglub
Bind 1
Zorglub
Zorglub
Bind 2
Zorglub
Zorglub
Bind 3

All titles published by Forlaget Zoom. Available at Saxo, Bog&Idé, Faraos Cigarer and all major Danish bookshops.

Currently

What I'm
working on.

Evenings and weekends. Building in public, thinking out loud, shipping slowly but deliberately.

Active build

Personal Shopper

A taste-driven shopping board for European consumers. No ads, ever. Affiliate-funded, subscription-gated assistant layer. Next.js + Supabase, AI-augmented development.

Build progress
In progress

NBRHOOD

An iOS app exploring neighbourhood discovery and local connection. React Native. Queued behind Personal Shopper.

Build progress
Background

ECHO

A novel. Written under the pen name Mara Ellis. Literary fiction. Slow going, intentionally.

Draft progress
Ongoing

Geek stuff

Painting miniatures, slinging Magic cards and overheating the PS5. The important work.

In progress

Dayindayin

Portfolio website for my wife Stine's art. She paints. I build websites. It works out.

Secret

Secret project

It's a secret.

Milestones

Things worth
remembering.

2026

Built my first AI-powered website

Flamant Studio goes live. Built with Claude as co-pilot — design, code, copy, deployment. Evenings and weekends.

2025

Launched Flamant Studio

Started building Personal Shopper with a full AI agent pipeline. The solo founder's answer to a dev team.

2023

Joined Organic Basics as Head of Ecommerce

Leading digital commerce for Copenhagen's most ethically-minded fashion brand.

2021

Kahoot! — Digital Director

Part of the digital leadership team at one of Norway's most recognised tech brands.

2020

Goju-Ryu karate 1. Dan — black belt

Years of training, one very satisfying exam. The discipline carries over into everything else.

2018

Global Digital Director at Trustpilot

First global director role, overseeing digital across all major markets.

2015

Married Stine

The best decision. Everything got better.

2015

Head of Ecommerce at Libratone

Built D2C ecommerce from scratch for the Danish premium audio brand.

2014

First comic translation published

Beginning of a long collaboration with Forlaget Zoom. Jerome K. Jerome Bloche — now 11 volumes.

2011

Head of Online Operations at Telenor DK

First head-of role. Led the digital customer journey for Denmark's major telco.

2007

Built my first PHP website

flamant.dk with a full CMS, login system and film database. Optimism and nested tables.

2007

Otto for bedste scenarie — Superheroes 3

Danish RPG award for best scenario, with Kristoffer Apollo. Third Otto.

2005

Otto for bedste virkemidler — Superheroes

Best use of mechanics at the Danish RPG awards, with Kristoffer Apollo.

2003

Built my first website — in Notepad

flamant.dk v1. Den kedelige mand. Written in the third person, with a hygiene manifesto. No regrets.

2002

Otto for bedste spilpersoner — Elevator

Danish RPG award for best characters. Second Otto.

1997

Bedste scenarie, Publikumsprisen — Viking-Con

Won the audience award for best scenario at Viking-Con for Forhøret. First of many sleepless nights writing RPG scenarios.

Est. 2003

A trip down
memory lane.

Before Trustpilot, Kahoot! and Organic Basics — there was flamant.dk. Built by hand in Copenhagen, in Dreamweaver, on a dial-up connection. Twenty years of web in five screenshots.

flamant.dk — april 2003
flamant.dk 2003
2003
Den kedelige mand

The original flamant.dk. Written in the third person. Tracked monthly statistics including cola intake (13.5 litres), toilet seat incidents (149.2/month) and satisfaction rating (78%). Navigation via five icon categories. Absolutely unhinged.

HTML 4.0Table layoutDreamweaverIE5
flamant.dk — juni 2004
flamant.dk 2004
2004
Dr. Schtroumpf — rollespillernes superhelt

The Schtroumpf section referenced ominously on the front page ('jeg advarer mod stærke indtryk'). A superhero splash page for an alter ego. Comic-book movie poster aesthetic, Comics Code seal, 50¢ price tag. 'Now in Dolby Maxi-Color.'

PHPMySQLComic designDolby Maxi-Color
flamant.dk — oktober 2007
flamant.dk 2007
2007
Flamant Punktum DK

The redesign that retired the kedelige mand. 'Desværre var det også ret kedeligt at skrive tekster til siden, for i virkeligheden er jeg ikke specielt umorsom.' B&W photo, Times New Roman. Signed off: 'Og tak fordi De ikke gøgler.'

PHP + MySQLCMS from scratch760px fixedB&W photo
flamant.dk — august 2013
flamant.dk 2013
2013
Flamant Tekst — oversætter & webchef

The professional pivot. Personal chaos gives way to a clean services site. David Harder's flamingo illustration appears for the first time — the same character who lives on today's site.

WordPressDavid HarderFirst flamingo
flamant.dk — august 2019
flamant.dk 2019
2019
Flamant Tekst — oversættelse, tekst og web

'FLAMANT Tekst v. Sebastian Weirsøe Flamant: oversætter, teksttosse, websitesnedker, dansk-fransk ninja, projektleder, nørd og good guy siden 2010 (ninja dog siden 1973).'

WordPressFlamingo bannerTranslation focus
Get in touch

Say hello.
I don't bite.

Whether it's consultancy, a translation job, a collaboration, or you just want to talk shop about ecommerce or comics — drop me a line. I'm in Copenhagen, I work in Danish, French and English, and I'm usually pretty quick to reply.

✉ sebastian@flamant.dk in LinkedIn — Sebastian Flamant 📚 Forlaget Zoom — translation work